Herrmann Brain Dominance Instrument (HBDI)

The HBDITM at work

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The HBDITM is a tool for organisational development, leadership development, personal growth and innovation. It hepls organisations to: 

improve individual and team effectiveness, productivity and communication

increase creativity that will keep you light years ahead of your competition

consequently increase performance and bottom line results

Once an individual or group has their HBDI  Profile, they are better able to understand their thinking styles and more importantly, the impact their thinking styles has on the way they learn, communicate and problem solve. Experience over the last 20 years has shown that individual and group applications of the HBDI and Whole Brain Technology and limitless.

Whole Brain Technology, Thinking Preferences and the HBDITM

What is Whole Brain Technology?

Whole Brain Technology is the art and science of understanding how individuals think. Whole Brain Technology provides a basis for measuring different thinking preferences by determining the degree off dominance that has developed among four thinking styles.

At the core of Whole Brain Technology is the Herrmann Brain Dominance  Instrument (HBDITM) - the worldwide standard for measuring thinking preferences and brain dominance

Whole Brain Technology is scientifically designed to help you and your people think better

Some specific business applications

Team effectiveness/Team cohesion

Encourage team building through a better understanding of individual thinking preferences and an exploration of how these thinking preferences impact behaviour and ultimately team effectiveness. Understand and value what each individual brings to a team and the contributions they can make.

Composite one: homogeneous team

The chart shows that each member of this group (all are engineers) approaches problems and challenges with the same emphasis on correctness. They have their own ways of doing things, and they reject variations from set standards. The members are difficult to work with although the quality of their work is excellent.

Composite two: heterogeneous team

This group includes managers from information technology, the mail room and cafeteria. Although the members share such goals as an orientation towards quality, they have experienced a wide range of business problems. Members regard one another as resources, enjoy the groups diversity and take great pride in teamwork.

better results through better thinking

Whole Brain Model

Herrmann Brain Dominance Instrument

What are thinking preferences?

How does it work?

Thinking preferences have an impact on virtually everything we do, including communication, decision making, problem solving and managing styles.

Understanding your thinking style preferences will give you a new perspective of yourself and people                    you deal with every day

What is the HBDITM?

the Herrmann Brain Dominance Instrument (HBDITM) is the world's leading thinking styles assessment tool. It identifies your preferred approach to emotional, analytical, structural and strategic thinking. It also provides individuals with a significantly increased level of personal understanding

The HBDITM was developed by Ned Herrmann in the 1970's. Twenty years of research and innovation stand behind the validity of the HBDITM.

Over 2 million people worldwide have undergone HBDITM analysis. It is used by over one third of Fortune 500 companies.

The HBDITM is not just another assessment tool - It picks up where other assessment tools leave off.

The HBDITM identifies and measures the strength of preference for each of the four thinking styles. These correspond to the cerebral hemispheres and the limbic system of the brain.

The two left side structures combine to represent what is popularly called left brain thinking. The two right side structures combine to represent right brain thinking. The two cerebral structures combine to represent cerebral thinking and the two limbic structures combine to represent limbic thinking.

The HBDITM, through its series of 120 questions, is capable of measuring the degree of preference between each of the four individual thinking structures (quadrants) and each of the four paired structures (Modes). This results in a four quadrant profile, which displays the degree of preference for each of the four quadrants - your HBDITM Profile.  

Scoring results are free of value judgement and cultural bias. Because it is a self analysis, most people immediately recognise their results as accurate.

The HBDITM Profile package includes a full color profile, accompanying interpretation booklets that explain the profile and scores in detail, and a discussion of the implications that your results have for business and personal life.

Where most assessments end with a single report, the HBDi offers a valuable range of applications. Identifying your thinking style preferences is only the first step.

Companies using the HBDI

Cliff Hegan HBDI Certified Practitioner since 2010